Dillewijn Zwapak is an international wholesaler of packaging and decoration items for the horticulture sector with locations in various countries.
Dillewijn Zwapak is an international wholesaler of packaging and decoration items for the horticulture sector with locations in various countries. "Within Dillewijn Zwapak, there was a somewhat general opinion; selling, you either can or you can't," says Mark de Krosse, Managing Director of Dillewijn Zwapak. "We had lost some market share, so we looked at how we could improve our sales team."
"Tailored Training"
"We started with a 4D-Challenge and mainly focused on Sales training," says Mark. "For our salespeople, there was the most low-hanging fruit to pick, as they ultimately meet our customers," adds Kees Vooijs, Commercial Director of Dillewijn Zwapak. "We've customized training for the four separate segments: Forwarders, Growers, Retail, and Wholesale." We've covered almost all modules of the sales training and will finish by the end of this year."
"Substantial Growth and a Different Perception of Sales"
"Revenue growth was our expected success. We can already see that revenue has improved significantly. The Sales Trainer has contributed to this through the training sessions. In addition, our salespeople have gained a different perception of the sales process. Previously, it was somewhat based on gut feeling. Now our salespeople have concrete tools to positively influence the sales process. Everyone has learned a lot."
"Even the best football team trains every day, and we're going to take it a step further."
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