Setting up Sales Organization

In practice, we often see that commercial organizations have grown organically by filling gaps. Building commercial departments around sales employees is still common. Do you choose a product-focused, market-focused, or geographically focused organizational structure? Or are you required to work in a matrix structure? However, you only achieve the maximum result from your commercial organization when the structure is aligned with your company's strategy. In business management, they call this "Structure follows Strategy." How do you apply this in an existing commercial organization? What is involved? And how much result can you achieve with it? We are happy to assist you.